DIVOxAI
Every company seems to be publishing an AI statement these days — here's ours. Yes, we do use AI in pretty much every aspect of our work.
That is the reality when you have a dedicated team that is passionate about new technology and new opportunities.
AI (and before that, Machine Learning, which is now seen as a part of AI) is a tool for us, a means to an end, that we use to achieve the visions of the creatives and creators on our team.
We do not see this as a threat to the industry per se, but it opens up opportunities to create and iterate faster than what we have done earlier.
Do we still need human beings to control the input and output? Yes, of course we do. We will indeed need the copywriter, to create the text - exactly as before. But we can iterate more ideas, using AI and sharpen the original copy.
We can do more versions of assets, edits or grades quicker than we could before, make more elaborate animations in a shorter time span, allowing us to play more and find the exact look that we are after quicker.
Will it need polishing afterwards before being production ready? Absolutely.
And yes, we do build, maintain and train our own AI, so your material will not be used to train any online engines.
One place where we haven't used AI is in the writing of this text. It has been written by an actual human being, putting thought into the matter and actually typing the letters one by one on a keyboard.
DIVO Post Production
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Email: hello@divopost.dk
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